News / Headlines / Comeback / Teaser / Music Video

SM Entertainment’s Next Group to Follow INFINITE

By Staff Writer | August 20, 2013 07:45 AM EDT

SM Entertainment’s Next Group to Follow INFINITE
SM Entertainment’s Next Group to Follow INFINITE

INFINITE was just the beginning.

There have been rumors of SM Entertainment merging with other companies to follow their merger with INFINITE's agency Woollim Entertainment. Those other companies might be small agencies that have top singers, but everything is still up in the air. However, because in its merger with Woollim SM Entertainment made an official announcement of its new Woollim label, there has been talk that it will inevitably announce other new labels as well.

Like Us on Facebook

SM ensured that they would try to maintain the characteristic of the label they are merging with. If anything, that's the core of the merger itself. There is determination to keep the color of the new label, so as to expand the music diversity in the company instead of creating one big music style. And so they decided to keep some of the existing workforce, bringing about 20 staff members from Woollim to SM.

A SM C&C rep said, "Although it is considered a merger in terms of marketing, we plan to keep everything else the same, in terms of workforce and business strategies."

More than INFINITE, fans are curious to see how Nell will do in SM. As a large idol group agency, it is expected that SM will take an active role in INFINITE's marketing and collaboration, but there's no saying how SM and Nell will be working together. Nell and INFINITE, as well as other Woollim artists will be participating in SM Town's next World Tour.

Regarding its new Woollim Label, SM Entertainment said, "Just as Universal Music Group, Warner Music Group, Sony Music Entertainment, and other global major music companies nurture a diversity of artists with different personalities, we plan to become a major music company that represents Asia, and that's why we announced a new label in our company." 

Tagged :  INFINITE, SM Entertainment, Woollim Entertainment, nell

Featured

Analytic 02.10.16 | 11:37AM EST

Is YG Entertainment Planning A SXSW Take Over? [POLL]

The Korean entertainment label plans to return to the festival this year.

Buzz 02.10.16 | 11:21AM EST

Boyfriend's Youngmin Rescues Fan From Being Hit By Car

Youngmin proved himself a true gentleman when he shielded a fan from getting hit by a backing up car.

Trends 02.10.16 | 12:07AM EST

Why Did Stellar's 17 Million View Fan-Cam Not Gain Momentum Like EXID's 'Up & Down'?

Although the two videos have similar view counts, EXID got much more mainstream attention following their viral success.

KpopStarz Is Looking For Enthusiastic Entertainment Contributors Reach Millions On The Web.
Real Time Analytics