SM Entertainment’s Next Group to Follow INFINITE
By Staff Writer | August 20, 2013 07:45 AM EDT
INFINITE was just the beginning.
There have been rumors of SM Entertainment merging with other companies to follow their merger with INFINITE's agency Woollim Entertainment. Those other companies might be small agencies that have top singers, but everything is still up in the air. However, because in its merger with Woollim SM Entertainment made an official announcement of its new Woollim label, there has been talk that it will inevitably announce other new labels as well.
Like Us on Facebook
SM ensured that they would try to maintain the characteristic of the label they are merging with. If anything, that's the core of the merger itself. There is determination to keep the color of the new label, so as to expand the music diversity in the company instead of creating one big music style. And so they decided to keep some of the existing workforce, bringing about 20 staff members from Woollim to SM.
A SM C&C rep said, "Although it is considered a merger in terms of marketing, we plan to keep everything else the same, in terms of workforce and business strategies."
More than INFINITE, fans are curious to see how Nell will do in SM. As a large idol group agency, it is expected that SM will take an active role in INFINITE's marketing and collaboration, but there's no saying how SM and Nell will be working together. Nell and INFINITE, as well as other Woollim artists will be participating in SM Town's next World Tour.
Regarding its new Woollim Label, SM Entertainment said, "Just as Universal Music Group, Warner Music Group, Sony Music Entertainment, and other global major music companies nurture a diversity of artists with different personalities, we plan to become a major music company that represents Asia, and that's why we announced a new label in our company."
© 2014 KpopStarz. All rights reserved. Do not reproduce without permission.
Latest Photo Gallery
OP-ED 11.23.14 | 04:16PM EST
Zico & Pritz Scandals Demonstrate Korean Entertainment Agencies Have Little Understanding Of Foreign Cultures [OPINION]
Two recent incidents point to a lack of cultural understanding on the part of Korean entertainment companies, who seem quick to make excuses despite repeatedly offending international fans.
Editorial 11.20.14 | 07:16AM EST
Taeyang and G-Dragon are ready to prove they can each be a ‘Good Boy’ even though fans loved when they wanted to be seen as the ‘Bad Boy.’
Hot Issues 11.19.14 | 10:39PM EST
American Dancer Brian Puspos Calls Out YG Entertainment For Using His Choreography But Not Hiring Him Directly
The U.S.-based choreographer playfully suggested that YG Entertainment was "cutting corners" for not hiring him to teach his routine to the members of iKON.
Oversea Event 11.19.14 | 08:20AM EST
2PM gave an awesome performance for their first American tour show at Newark's Prudential Center.