Sunmi Is Now Officially a Solo Artist

Sunmi has successfully transformed from a member of Wonder Girls to a solo artist.

After releasing her new single "24 Hours" on the 26th, she has risen to the top of the charts and is remaining there. She is the first solo female singer from JYP Entertainment in 13 years to advertise her concept as "sexy" even before her debut. Her rise to popularity was a result of the unique marketing strategy that didn't follow the normal equation of releasing a single, then a music video, then performing on a comeback stage.

Of course, the relay of support from other JYP Entertainment artists also helped.

Sunmi went against the grain by releasing her music video first on the 20th, then releasing her single on the 26th. She had her comeback stage in between. This was an unprecedented break away from the norm.

This kind of marketing was based on Sunmi's confidence in her performance. She piqued interest with her music video and then let her sensational comeback performances go viral before releasing her single on the 26th. This unique strategy worked to draw people to download the music.

She mixed modern dance into her performance and mesmerized the audience by introducing previously unseen dance moves, such as riding on a male dancer's shoulders or dancing on top of his legs. Her dress, which revealed most, if not all, of her legs especially drew the attention of male fans.

Instead of the traditional sexy makeup of smokey eyes and dark lipstick, Sunmi appeared almost pale-faced on stage. Instead of announcing her sexiness through the use of makeup, she displayed it through her stage presence.

Fellow JYP artists showed their support through Twitter and helped propel her popularity. Wonder Girls' Yubin and Baek A Yeon showed their support on Twitter when Sunmi's single became the number 1 single on online charts. Miss A's Suzy, who is known as the marketing team for JYP, also tweeted out Sunmi's news and spread interest.

Sunmi continued to train under JYP Entertainment after leaving Wonder Girls. She was loved for her visuals when she was a part of Wonder Girls, so an improvement in choreography and vocals was a definite must to debut as a solo artist. JYP Entertainment had stated prior to Sunmi's debut that the new album will encompass all of Sunmi's diverse talents and appeal to both the eyes and the ears.

"24 Hours" is a dance song about a girl's intense, physical love for her lover and appeals to others who have felt this kind of love.

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Sunmi
Wonder Girls
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