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‘Cute and Sexy’ KARA… to Bad Girls?

By Staff Writer | August 29, 2013 08:55 AM EDT

‘Cute and Sexy’ Kara… to Bad Girls?
(Photo : dsp media)
‘Cute and Sexy’ Kara… to Bad Girls?
(Photo : dsp media)
‘Cute and Sexy’ Kara… to Bad Girls?
(Photo : dsp media)

Where is the popular girl group Kara headed?

Kara started out as the cutest girl group, and last season moved on to become a sexy girl group. Fans are curious as to see which direction they will go next. Will they return to their cute charm? Or will they up the ante in their sexy concept? Or will they surprise their fans with a completely different image?

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Kara is the first girl group to gain online followers with their unique cute charm. Their 2008 song "Rock U" was a hit among the male netizen fans. Their next songs "Pretty Girl" and "Honey," which featured their adorable charm, put them over the top to stand as one of the most popular girl groups. Unlike the other girl groups that showed off their sexy charm or cutting choreography, Kara posed as the cute younger sister, and succeeded by being different. Han Seungyeon showed off her lovely charm on variety television programs by working hard instead of trying to be pretty.

But the image of a younger sister can only last so long. IU stepped in with a school uniform and captured the hearts of male netizens. And lately, even Crayon Pop has been getting noticed for their lax yet cute performances.

Accordingly, Kara has shown their increasing maturity with each album comeback. Their song "Mister" became a Korea favorite, and the group was recognized in Japan as a Hallyu group. Last season, Kara stepped up to the plate as a sexy girl group with "Pandora," which featured provocative lyrics and a performance that highlighted their sexy figures. Sexiness is a must-have in the music world. Kara is expected to transform their image yet again, and bring something new to the table.

Their agency, DSP Media, revealed that Kara is going to return as even stronger women, not as lovely or provocative women, but as bad, maybe even mean women.

Instead of the usual "I'm going to captivate you" concept, their new song "Damaged Lady" includes honest lyrics such as "I can't be a nice girl," and "I'm not yet mature." As such, their concept is a "man-ish style," in which they seek to be as strong as men. In their teaser photo, Kara dressed up as men, and in their teaser video, they stare into the camera with an intense gaze.

A DSP Media rep said, "It's a story of Kara fully grown. Instead of seducing men, the girls will stand boldly as the 'bad girls.'"

So Kara started off as a cute and lovely girl group, but is now a bad but independent girl group. You can look forward to their new song, which is scheduled to be released on September 2.

Tagged :  KARA, Damaged Lady


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