Putting up a small business is what most people have in their minds. Besides, if you have the financial capabilities, why not right? However, achieving such a goal requires more than just money. It also needs dedication and effective planning. 

One of the things you better plan for is the marketing strategy you would use in order to draw your product or service to the market, and vice versa. If your business is just a startup, chances are you would not have enough finances to run a full scale marketing ad or campaign. Some of the biggest businesses in the industry are using all sorts of electronic media in order to get their message across. How would you compete?

Fortunately, the Internet has come a long way, and it can now help you promote your product, business and service without the hefty bills and fees. The answer is blogging. 

What would you write about?

This is one question often asked by people who have just decided to start blogging, but haven't typed their first words yet. 

• Best practices and tips - by posting these information, people will know that you actually know what you are talking about
• How-to's and guides - helping out on other people's concerns will make you a credible source of information 
• News reports about your chosen niche or industry - news under your industry will help you keep up with competition
• Updates and innovations in technology - you should also be updated with the latest rumors, supposed projects, and other developments in your particular industry

It only takes a few hours to lay out a blog topic pool for an entire month. To make this much easier, you need to do two things - surf the Internet and ask people around you. Using the information you find, you will know what topics and news people would actually care to read. Always make sure to link the blog back  to your main website so people would get to know more about you and your services. Once you are already getting a decent amount of traffic, then expect higher traffic, more leads and sales for your small business.