Jo In Sung, recently made popular in the recent Korean love story drama 'That Winter, The Wind Blows' used his charms to captivate the audiences.  Now, he would definitely allure his fans especially the girls being the newest brand model for 'Missha' cosmetic brand. Missha revealed the first of Jo In Sung commercial film 'LOVE YOUR SKIN, LOVE YOUR SOUL' campaign.

Jo In Sung wore a very elegant sleek suit showing off his perfect manly complexion in various urban settings. He looks gentlemanly with a little bit of attitude, just like his character in That Winter, The Wind Blows.

During the brand event, Jo In Sung shared, "I'm very happy to be a Missha model. I hope to give strength to Missha so it can continue to be a trusted brand."

A Missha spokesperson praised the actor for his professionalism, "We chose Jo In Sung because he will represent our elegant and revolutionary image to a variety of age groups."

What do you think about Jo In Sung's CF? Does your heart pound after seeing his charming commercial?