Powerhouse Korean record label YG Entertainment has many K-Pop fans captivated by their currently airing reality competition show 'WIN' which is set to determine who will debut as the company's next idol group.

The show pits Teams A and B against one another in a series of performance challenges and calls on the audience to help CEO Yang Hyun Suk make the ultimate decision.

The company, however, is now under controversy for supposedly stealing choreography from the I.aM.mE, an American dance crew based out of Houston, Texas.

In a recent episode, Team B performed the songs "That XX" and "Crayon" from YG artist G-Dragon while using dance moves that originated with the I.aM.mE crew.

One dance team member, Brandon Harrell, called YG Entertainment out on the issue, retweeting the performance and leaving a series of messages about the issue on his Twitter.

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"I don't understand why these Big Asian companies just don't hire us to choreograph for their artist instead of still our stuff all the time!"

"Oops was typing too fast! "STEAL" hahah."

"Gahhh that's crazy! This is literally like the 10th time it's happened haha."

"It sucks because that stuff took a lot of work to make and people try to use it to gain their own "success" like it's theirs."

"still have to give credit where it's due or ask permission first."

"Taking choreo off youtube and displaying it to a nation wide tv audience without the consent of the creators is stealing homie."

"No matter how "ok" people might think it is, it's not cool to use others choreo without notifying and asking the creators....in ANY case."

"Maybe people will understand that better when they get older, start to create and get recognized for their work."

"haha I see a lot of people don't get the concept of a youtube cover or a nationwide television spot. It's all good!"

"People still don't understand. It's not about the credit, it's about the work, the man hours, the product. I only feel like people will understand once they become choreographers and it continues to happen to them. It's frustrating."

"lol people are clueless. Good night all!!!"

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YG Entertainment did give credit to Harrell's dance crew in the credits for the episode, but as it has been pointed out, this is not the first time Team B has used another's choreography without first contacting the creator.

A sensitive issue to say the least, many fans and netizens are weighing in on the matter.

What do you think? Is imitation the greatest form of flattery, or has Team B over-stepped their boundaries?