News

Lululemon Athletica's PR Gaff Gets Them in a Tighter Spot; Stock Status Drops as Large Sized Women Fall Through the Gap

By Staff Writer | November 15, 2013 04:47 PM EST

Lululemon
(Photo : Wikimedia Commons)

Lululemon Athletica is the latest retailer to suffer a PR gaff. The company's news just got worse as an analyst has downgraded their stock to "sell." Sterne Agee analyst Sam Poser changed the status of the Lululemon Athletica's stock from "buy" to "underperform." Why? Because the company admitted that their see through yoga pants bunch up on larger sized women.

Like Us on Facebook

Clothes look better on some people than others. That is especially true for see-through exercise pants. But retail executives are learning the hard way that just because something is true, you shouldn't say it, especially if you're talking to the press.

Lululemon Athletica Inc. sells see-through exercise pants. That works out well for slim women, but the material bunches up on larger women with rubbing issues. Lululemon Athletica's public relations department tried to fix that, but only made the problems worse. This is good news for The Gap, which caters to women of all sizes.

Abercrombie & Fitch was recently slammed by the press for publicly admitting that they don't make clothes for larger-size buyers and their stocks plummeted. Now the founder of Lululemon, Chip Wilson, is apologizing for admitting to Bloomberg that some of his company's pants might be a good fit for larger sized women. He said some people just don't look good in some clothes. He may have been telling the truth, but truth in advertising only gets you so far. Lululemon's shares dropped 2.9%.

The Gap has no problems making clothes for larger sized women, they have specialty stores that cater to them, but they know enough not to use large sized models in advertising. The new Athleta mail-order line is getting popular, but not because of the pictures.

The Gap made $15.65 billion in sales last year. Lululemon made $1.37 billion, proving that the Gap has a much much larger following.

Featured Video : KIM JAEJOONG LAST DRAMA

Tagged :  world news, Lululemon Athletica, yoga pants, PR Gaff, the Gap

Featured

Editorial 09.01.14 | 02:41AM EDT

6 Reasons To Be Excited For The Comeback Of 2PM

2PM fans are ready to 'Go Crazy' for the group's highly anticipated comeback. Here are six reasons for everyone to get excited!

Editorial 09.01.14 | 02:02AM EDT

YG Entertainment Returns To Its Hip Hop Roots

WINNER's Mino and Team B's Bobby are ushering in a new age of hip hop at YG. Is Mino The Next G-Dragon?

08.31.14 | 02:44PM EDT

K-Pop Rewind: COOL 'Aloha'

Co-ed trio COOL has made summer music since 1994 (20 years!). As our summer is winding down, why not take a stroll in past and give this old favorite a spin?

Editorial 08.30.14 | 07:33PM EDT

Best K-Pop Songs Of Summer 2014: Male Groups

Summer is winding down and we are here to help you re-live the hottest jams of the season! [Poll]

KpopStarz Is Looking For Enthusiastic Entertainment Contributors Reach Millions On The Web
Real Time Analytics