YG, From Mom and Pop Store to World Class Label

This year is the 20th anniversary of the debut of Seo Taeji and Boys. One of its members, Yang Hyunseok, is now the leader of K Pop industry. 

At a recent interview, Yang Hyunseok recollects the beginning of his career as a producer and entrepreneur. "I started it virtually with no money.When I produced Jinu Sean and One Time, YG was just a mom and pop store. "My moto was 'Live Tomorrow Better Than Today.' The result was a great change of my life. But I am still curious about everything, and this has not changed." He continued, " When I first started YG, hip hop was an extremely unfamiliar genre in Korea. I am  proud that I opened up a new path and tried to introduce new trends to K pop scene."

Last year, both Big Bang and YG went through hard times. Yang Hyunseok, who became a father of a little girl and is expecting his second child, said that he could relate more with younger artists of his company after he became a father. " I could see them with a heart of a parent. A good leader is someone who supports in the back when things are good, and who goes upfront whent things are bad." About the criticism that Big Bang came out too early, he said, "years of repentence does not change any thing. The only way to make a compensation to our fans is presenting good music."

About the company's future, he said, "as the market grows, we need to have a broader point of view and a more aggressive promotion. IT is not the age of Seo Taeji any more. Focusing on TV shows and their ratings is not enough. Most of all, I believe that the competivie edge of YG is its contents.We will continue to produce quality music and great performances."

Tags
YG Entertainment
Yang Hyunseok
Big Bang
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