SM Entertainment one of Korea’s leading entertainment agency plans to branch out to travel and tourism business.

SM announced, “We have decided to acquire Happy Hawaii, travel agency specializing in Hawaii under the name SM Town Travel.”
SM Town Travel is to combine SM Entertainment’s brand image as the base with the increasing popularity of K-Pop and hallyu to develop variety of travel packages.

President of SM Town Travel Kang Jyung Hyun stated, “SM Town Travel will provide customers with unique services combined with entertainment, travel and tourism. Work to create a maximum synergy effect combining global entertainment and lifestyle agency.”