Local Chilean media also expressed joy in JYJ’s first South America concert.

Chile’s daily newspaper ‘La Hora’ covered JYJ with an article ‘JYJ Arrives in Chile, The Korean Pop Phenomenon!’ on March 7. “The debut of Korean group JYJ in Chile confirms the great media frenzy that this genre of music has achieved in distant countries as US, Japan, Chile and Peru, their last stop on their tour in Latin America.”

“They reached a new peak last year when the trio decided to partner with U.S. producers Kanye West and Rodney Jerkins, to record their debut album ‘The Beginning.’ The group is accompanied by six dancers and five stylists that will be in charge of their looks,” continuing on.

“Another interesting note is that they have asked for a Chilean chef to cook traditional dishes from the country for their meals, as well as a Korean chef to make them feel at home,” added on.

The newspaper added defining about K-Pop phenomenon. “Without even having an arrival of artist from Korea, the music alone has caused a stir in Chile previously in 2008, Korean musician Seo Taiji came to record a video clip. Several national radio stations have included Korean artists in their programming, several of which have reached the top charts. Quick phenomenon.”