Idols are evolving.

Idol group BTOB held their debut launch showcase on March 21. BTOB that is referred as post BEAST in the same agency Cube Entertainment has caught the attention through each member showing off individuality and powerful performance.

The group pulled off an excellent performance as they have prepared it was difficult to find any fear or nervousness. However most of all what caught the most attention was their greeting in English, Japanese, Chinese and it was broadcasted worldwide through YouTube.

The worldwide live broadcast firs took place through 2AM when they made their comeback. K-Pop is well known to have taken advantage of YouTube the most, as even setting up a formula to gather a fan base and then making a debut in the local market. This brought in the result of allowing group such as in the past like H.O.T. to take 7 years to debut in China while only took 1 year for Girls’ Generation in Japan. But now it seems it’s difficult to even wait for a year so now the do live broadcast through YouTube.

EXO debut is even more special this year. President Lee Soo Man mentioned about EXO in an interview in 2011 about forming two different teams with the same concept and sings the same songs in Korean and other in Chinese. In addition, last August for 4 days held an event of gathering 50 worldwide composer to write a song that will connect the world.

If you see any other singers that debut now they have specific members that are selected to speak English, Chinese, and Japanese from the beginning of their debut. It seems now learning another language is basic also to work with foreign musicians and SM has shown this type of formation that is more advanced.

Year 2011 seems to be the year where K-Pop became more widely known worldwide. There were numerous world tours that were held and started to see results beyond Asia in Europe and South America. It seems K-Pop will not be satisfied with current position. There are many promising new artists emerging in the beginning of this year however it’s interesting to see how the crossroad to the world will become firmer and whether it can reach out to the US in the upcoming year.