When Twitter claimed early this year that 95% of online conversations about TV take place on Twitter, its cross rival Facebook won't let them be left behind.

The Facebook Vs. Twitter battle has been going on for years, especially when it comes to the best social media platform. Be it on TV or general usage, expect the two companies to slug it out.

So, in response to the microblogging site's claim, the Zuckerberg-owned social networking site launched a global team dedicated to TV.

This team, called 'Trending Unit', will oversee TV conversations happening on Facebook. It will display television trends based on keywords and hashtags, an idea that was first introduced by Twitter. This means that certain words have a chance to become trending topics on Facebook whether they have hashtags (#) or not.

Speaking at the Mediabistro's Lost Remote Show in Los Angeles last Friday, Kelly Davies Michelena, Strategic Partner Development of Broadcast for Facebook, fired shots against rival social media platforms.

She said that her company "have 5 times the social conversation around television than any other platform-combined."

Apparently, Twitter only appears more dominant because of Facebook's privacy policy wherein users have their posts set to friends only or another non-public setting. This makes it hard for Facebook to track which words most people use in their status.

When asked about the new 'Trending Unit,' Michelena said:

"I can't talk too much about it. I'm in a beta version right now just being an employee and I'm a little bit obsessed with it. You can click on it and see not only what your friends are talking about, but what influencers are talking about. So it's surfacing really great public conversations."

It is not clear if the trending topics are based on the individual user's social connections, just like Twitter.

However, she emphasized that they have a "longer shelf life of conversations, drawing an implicit comparison between Twitter owning real-time reactions as people are watching TV, and Facebook conversations happening before, during and after major TV events."