K-Pop Crossover: Kanye West Adidas Designs To Release In September, 2NE1 Brand To Unleash Men's Collection And Originals

As Kanye West tackles fatherhood, he will also be collaborating with Adidas for an original collection of designs.

"For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West," said Adidas in a statement according to MTV.

"Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter."

And according to Kanye West, one person who helped him make the decision to collaborate with Adidas is his daughter, North "Nori" West.

"I looked at the Adidas contract. I looked at the Nike contract. And I looked in my daughter's eyes and I made the decision I needed to make to be able to expand my ability to create product," said West according to HipHopDX.

"We designed the entire women's collection, we designed the entire men's collection. And we designed 20 shoes. We coming in September and it’s about to be a paradigm shift."

Adidas has had many celebrity endorsements and partnerships in the past, including with Big Sean, Nicki Minaj, and K-pop girl group 2NE1.

Check out an Adidas featuring 2NE1 below:

As a prominent and popular brand in K-pop, are you excited for the Kanye West Adidas collection in 2014?

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Kanye West
adidas
2NE1
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