2NE1 CL Announces Maybelline New York Endorsement
By Adrienne Stanley | February 06, 2014 09:02 AM EST
2NE1's leader CL announced through her Instagram account that she is one of the newest faces of the cosmetic brand, Maybelline New York. Through Instagram CL exclaimed, "GUESS WHO'S THE NEW FACE OF MAYBELLINE NEW YORK !!!" The announcement included a photo where the artist can be seen wearing mixed textiles that are predominantly in black, yellow, and white. CL is no stranger to fashion endorsements, however, group mate Dara maintained more cosmetic endorsements. Along with the members of 2NE1, CL has served as a muse for famed designer Jeremy Scott. The announcement comes in time for F/W 2014 Mercedes-Benz Fashion Week which will be held in New York City from February 6th through February 13th.
Like Us on Facebook
Maybelline New York is the official cosmetic sponsor of Mercedes-Benz Fashion Week, which increases the significance of the timing of the announcement by CL. Maybelline New York can be purchased in over one hundred and twenty-nine countries worldwide. The company has been at the forefront of introducing beauty products like the Korean cosmetic staple, BB Cream to worldwide audiences. CL's endorsement of Maybelline New York adds to the possibility of the artist having an even greater reach into the beauty and entertainment community outside of Asia.
In addition to delivering the Maybelline New York announcement, 2NE1 also noted that their All or Nothing Tour would be making a stop on May 23rd at Stadium Negara in Kuala Lumpur, Malaysia. 2NE1 is counting to the start of their tour which will begin in less than month at the Olympic Park SK Handball Stadium. The tour will accompany the highly anticipated comeback of YG Entertainment's girl group.
© 2015 KpopStarz. All rights reserved. Do not reproduce without permission.
Latest Photo Gallery
Editorial 08.04.15 | 12:39PM EDT
North America's largest K-pop convention, KCON 2015, was held in sunny Los Angeles, California this past weekend where tens of thousands of fans flocked to celebrate all things Hallyu. Here are five ways the event managed to blow their minds.
Comeback / Teaser / Music Video 08.04.15 | 10:34AM EDT
With SHINee's new music video, many fans have been shocked by the horror element, but others have noticed a strange guy at the end - a member that they don't recognize.
Scandals 08.04.15 | 10:22AM EDT
Online commenters were abuzz at the rare sighting of the celebrity couple Sulli and Choiza looking sweet, but the photo fueled more speculation that the singer will not be returning to promote with her group, f(x).
A new K-pop act will debut under the Korean record label known for rock groups CNBLUE and FT Island, soloist Juniel, and girl group AOA. The yet unnamed act will be revealed sometime in the first part of 2016.