Which 2-3 year boy group will become the 'post-EXO' group to reign?

Boy groups with 2-3 years under their belts are eyeing the top spot for February music charts. B.A.P released their first full length album First Sensibility on the 3rd. BTS will come back on the 12th with their mini album Skool Luv Affair, with C-Clown's new single coming out the very next day. BTOB will be releasing their 4th mini album on the 17th, and Boys Republic will be kicking off their Fantasy Trilogy project on the 20th. As boy groups that debuted in 2012-2013, they are all looking to become the next 'post-EXO' group to make it big.

What's most entertaining about these comebacks are the different concepts the boy groups are presenting to set themselves apart. They each want to emphasize their individuality to differentiate themselves among the endless competition of 'mainstream boy groups' in the music industry.

After their debut in 2012, B.A.P has kept with the tough 'warrior' image. However, they decided to go with a different concept for their new song "1004 (Angel)". They've adapted strong emotions for this song. Producer's Bang Shi Hyuk's hip hop group BTS is highlighting a teen's dating life at school for this comeback. C-Clown is making a comeback in 10 months with a 'modern day royal secret investigator' concept. BTOB's "Beep Beep" song is being marketed through the group's 'safe driving traffic campaign,' which is attracting much attention. Boys Republic is promoting their Fantasy Trilogy project as something that will help fans' imaginations become a reality.'

Concepts are good in that they highlight the singer's personality and benefit them in being remembered by the public. However, a concept that disregards the content's quality can be more detrimental than helpful to the singer.

One music rep stated, "A unique concept can definitely make a singer stand out among the crowd. However, both the concept and the contents need to go well together in order to be effective."