Lotte Duty Free Shop is strengthening their Hallyu marketing towards tourists in China and Southeast Asia.

Lotte Duty Free Shop revealed on the 19th that they chose actors Lee Min Ho and Park Shin Hye, idol group EXO, and singer Eru as additional models. They are joining current models Jang Keun Suk, Kim Hyun Joong, Choi Ji Woo, Super Junior, and 2PM, for a total of 9 teams composed of 33 models.

These models will make a music video of the 2nd part to "You Are So Beautiful", which is about traveling all over the world. They will reveal the music video in April on their official Facebook and YouTube channel. Lotte Duty Free Shop has been producing music videos with Hallyu stars since 2009 to expand the Hallyu culture worldwide.

They will also produce a short film starring these models. The short film will take place in Jeju, Busan, and Seoul and highlight each of the city's attractions. The purpose of the short film is to inform tourists of Korea's beauty and persuade them to visit these wonderful cities.

Not only that, they will be holding over 20 events, including fan meetings and family concerts. Last year they hosted 11 fan meetings that gathered about ten thousand people, and even called about 3,000 foreigners to Korea with their family concert.

Marketing rep Kim Bo Joon stated, "We chose the model lineup by recruiting popular Hallyu stars in China, Japan, and Southeast Asia. We are planning a variety of events with the goal of actively attracting foreign tourists."