Singer Roy Kim has been selected as the new face of a British clothing brand, succeeding Lee Seung Gi.

Roy Kim completed the 2014 S/S photoshoot like a professional model, natural and free before the camera.

Roy Kim also showed the leisurely ease of a fashionista through his trendy and deliberate poses.

Staff of CJ E&M that recently signed with Roy Kim thanked fans for their support and promised support of Roy Kim's musical career and influence in the industry.

Meanwhile, Roy Kim attends school at Georgetown University, preparing for his next album due this fall.