Girls' Generation's Taeyeon and composer Bang Shi Hyuk collaborated on a campaign song.

Taeyeon and Bang Shi Hyuk released "Colorful", JTBC's new campaign song.

Composed by Bang Shi Hyuk, "Colorful" is sung in Taeyeon's bubbly voice. The song carries a message of that promotes and encourages diversity.

The song was released to promote JTBC's campaign "Different is beautiful: Differently Beautiful JTBC". The campaign promotes JTBC's core value, "diverse joy", upholding multicultural diversity.

JTBC also released a music video, featuring different individuals contributing to a diversely beautiful world, for this campaign.

JTBC's marketing director Song Won Seob asked for support by stating, "JTBC has decided to uphold its values of diversity in 2014 with the 'Differently Beautiful JTBC' campaign. We hope many people who make the world a differently beautiful place can contribute to our efforts".