YG and Samsung Collaborates to Launch Hip Hop Street Apparel Brand NONA9ON

YG Entertainment and Samsung Everland Fashion will launch their fashion brand NONA9ON.

YG had released a teaser image of the nonagon-shaped logo of the brand through their official blog on April 4, drawing curiosity from fans. They released NONA9ON's first teaser clip today.

YG and Samsung Everland came together to form Natural 9. Natural 9 staff explained, "A nonagon is a 9-sided shape; it signifies variety and the infinite potential for growth".

NONA9ON's first teaser clip, revealed on the YG official blog, was directed by YG's Yang Hyun Suk, telling the story of NONA9ON's birth through the performance of 9 dancers.

The second teaser clip will be released two days later, on April 11. Parris Goebel, world-renowned choreographer who has worked with Jennifer Lopez and Taeyang, and Choice37, YG producer for G-Dragon's "One of a Kind", is rumored to be in charge of the second teaser clip.

Since Big Bang and 2NE1 have become known as fashion leaders among celebrities through working with the world's best designers, YG's stylish image and Samsung Everland's quality manufacturing and distributing qualities make NONA9ON a trendy fashion brand full of potential.

NONA9ON will target the younger population with hip-hop street apparel; the official global launching will take place on September 9.

Tags
YG Entertainment
NONA9ON
Join the Discussion

Latest Photo Gallery

Real Time Analytics