SM Entertainment which houses popular K-Pop artists such as TVXQ, Super Junior, Girls’ Generation and more is planning to hold an IT exhibition ‘SMART EXHIBITION’ in August.

‘SMART EXHIBITION’ is to take place from August 10 until 19 for a total of ten days at Korea’s largest convention and exhibition center COEX. SM will showcase its premium contents in state of the cart digital technology. SM and global business collaborated together to present the world’s first interactive entertainment exhibition.

The upcoming exhibition highlight is a 3D stereoscopic theater allowing the visitors to meet SM artists in front of them. In addition visitors will be able to enjoy holographs of live performances, with high quality production using the 360 degree camera that was used in ‘The Matrix.’

SM Entertainment plans to hold future exhibitions for global fans as ‘S.M.ART EXHIBITION WORLD TOUR,’ further schedule has yet to be announced.