2AM member Jo Kwon released a highly unconventional first album.

The first title track, "I'm Da One" was released on June 22, the trailer giving way to the pages flipping of a fairy tale book. The pages stop on a man who one would assume to be the "prince of the club."

Soon light bursts on the stage, observing Jo Kwon dancing to a heart thumping beat.

Viewers online commented, "Bold concept,” “Unique," and "The visual effects are awesome!"

Viewers were able to watch the trailer through YouTube, where you received a lot of attention.

Jo Kwon will officially begin his solo activities as he releases new album on June 25.