On July 2, the video was released online with the title, "We Are Strong." The video message was about the 155 countries that had children that needed help and that we should donate for their birthdays.
In the video, each member introduced an item that would be a gift to those children through the donations. Sunggyu introduced supplies, L with vaccines, Hoya with Malaria vaccines, Sungyeol with clean water, Sungjong with nutrition, Woohyun with transportation and Dongwoo with a joint gift.
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For this campaign, top visual staff members gathered together to create a big scale production. Member Dongwoo was also the narrator and received much applause. INFINITE's intro song, "INFINITIZE" was written by MC THE MAX member J. Yoon who donated this song for the cause.
Internet users commented, "I can feel INFINITE's kind hearts", "The campaign video looks like a music video."
The "We Are Strong" campaign project can be found at www.birthday.co.kr.