Stars from all over the world have been flocking to South Korea for tours and promotional activities in recent months.
The K-pop star has led the charge for other celebrities to give back and with the help of his wife, proves a family that works together, stays together.
The Hallyu Wave is as strong as ever with other Asian markets begin to open their businesses to the Korean entertainment industry.
Can these three K-pop boy bands fill the One Direction-shaped hole in fans' hearts?
The three K-pop stars were some of the most influential people on the publication's first Asian 30 Under 30 list.
The ranking also included 'Reply 1988' star Hyeri, Big Bang leader G-Dragon, Kim Soo Hyun and Super Junior's Siwon.
The song may be "Rough," but these girls are definitely smooth sailing with over a dozen music show wins to their credit.
Russian K-pop fans have organized their own Korean culture group.
From time to time, Luna Lee mesmerizes viewers with impressive cover song performanced on an traditional Korean stringed instrument.
Korean pop groups keep getting larger and larger, some with more than a dozen members, but for whom?
More frequently all around Asia, fans are turning out in droves to see Korean pop stars appear in holographic performances.
Fans in Cuba want to learn Korean after watching dramas and listening to K-pop.
The U.S. Air Force veteran burst into tears mid-way through his K-pop reaction video.