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  EXO Kai Has Fans Wishing They've Been Born A Mirror or Ice Cube Because of THIS Photo

  EXO Kai became a hot topic among K-pop fans after THIS photo circulated on the internet! Keep on reading to see celebrities, EXO-Ls and Erigoms' most relatable reactions to it! #EXO #Kai #EXOKai

  09.09.22 | 08:00AM EDT
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  EXO Kai Listed as the Only K-pop Idol on Glamour's '10 Biggest Style Icons of 2021'

  On Glamour Magazine's "10 Biggest Style Icons of 2021" list, EXO Kai is the only Korean celebrity included. #EXO #KAI #EXOKai #Glamour #StyleIconsof2021

  12.17.21 | 08:24PM EST
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  Experts Explain Why Luxury Brands are Hiring K-Pop Stars as Global Brand Ambassadors

  Fans have recently a rise in K-pop stars representing luxury brands. From BTS to BLACKPINK, more and more idols are representing high-end fashion houses. Want to know why? This is what experts have to say.

  05.17.21 | 10:14PM EDT

• BLACKPINK, BTS, and More: Korean Media Outlet Names the Idols Most Loved by Luxury Brands

  Here are K-pop idols most loved by luxury brands, according to South Korean news outlet Single List.

  05.07.21 | 09:39PM EDT
• News

  EXO Kai Teams Up with Gucci for a Special Collaboration

  EXO member Kai recently graced the cover of Esquire Korea's Mar. 2021 issue. The Gucci global ambassador featured his special collaboration with the fashion house, "KAI X Gucci Capsule Collection," in the photoshoot.

  02.22.21 | 12:18AM EST
• News

  From BLACKPINK to EXO: Korean Media Names the Top K-Pop Stars Who are the Face of Luxury Brands

  Luxury brands have fallen in love with Hallyu stars this 2020. A Korean media outlet named the top K-pop stars who perfectly represent luxury brands this year. Did your favorite idol make the list?

  12.29.20 | 03:01AM EST

• These K-Pop Idols Are The Global and Korean Ambassadors of The Top 15 Luxury Brand Fashion Houses

  Prior to the rise of K-pop and Hallyu, the fashion industry rarely selects Korean celebrities much more a K-pop idol to represent the top luxury brands. However, with the skyrocketing influence and power of K-pop groups and idols throughout the world, the following fashion houses and companies noticed these following personalities and made them their Korean and global ambassadors!

  10.14.20 | 05:17AM EDT
• News

  IU Shares Raw Spring-Themed Photos with Gucci for W Korea April 2020

  Solo singer and actress IU shared some of her raw photos for W Korea April 2020 magazine on her SNS. The pictures depict the spring season, and IU looked dreamy wearing the shades of nature.

  03.23.20 | 04:35AM EDT
• Photos

  EXO's Kai is a Fashion Icon as Gucci's Muse and ELLE's New Cover Model

  EXO's Kai is truly the human Gucci while donned in the Italian luxury brand's 2020 spring and summer collection in the recent pictorial with ELLE Korea. The new issue will be released in April.

  03.17.20 | 12:19AM EDT
• News

  EXO’s Kai Serves Visuals as the First Korean Global Ambassador for GUCCI + Retro-Inspired Photos Released

  EXO's Kai travels back in time by serving his luxurious visuals with his newly released photos by GUCCI. The luxury global brand revealed the inspiration of the new short film and photoshoot in collaboration with the supergroup's main dancer and their global ambassador.

  03.11.20 | 11:23PM EDT

• Lee Young Ae Goes Back In Time

  Lee Young Ae ocked retro combinations for the December issue of Noblesse. The photoshoot took place in front of Jungmyeongjeon, a two-story brick home that was one of the first Western style properties built in a royal palace.

  12.20.15 | 06:38PM EST

• Lee Young Ae Looks Exquisite In Gucci

  Actress Lee Young Ae was classically beautiful in the December issue of JLOOK. The eight page spread featuring the star was created in collaboration with luxury brand Gucci.

  12.06.15 | 05:42PM EST