BTS, BLACKPINK, IU and More Top the Brand Reputation Rankings for All Stars

Results of big data analysis Korean Business Research Institute brand reputation rankings for September 2021 revealed the top 30 stars who made it, dominated by BTS, BLACKPINK, Im Young Woong, and IU!

Read on to see who also made it to the rankings.

How the Brand Reputation Ranking is Determined

The Korean Business Research Institute measures 186,566,328 star brand big data that was done from August 21 to September 21. The data were analyzed via consumer participation, media coverage, and community awareness of the celebrities.

The star brand reputation index is created through big brand data analysis by finding out which consumers' online habits had a great influence on brand consumption.

Brand reputation analysis can measure consumer relationships with star brands, positive and negative evaluations, media interest, consumers' interest, and traffic.

The analysis is conducted for entertainers, singers, trot singers, drama actors, movie actors, boy and girl groups, and athletes. The recommendation index was added as a weight in the detailed index of the Star Brand Reputation Index.

Compared with the 177,789,387 star brand data last August, the data increased by 5.53% this month.

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BTS, BLACKPINK, and Im Young Woong Top September 2021 Brand Reputation Rankings for All Stars

For the month of September, BTS ranked 1st with the reputation index of 10,411,176.

Im Young Woong, on the other hand, ranked 2nd. This month, he attracted attention from the media focused on the community. He accumulated an index of 9,469,958.

BLACKPINK got the 3rd spot, gaining popularity on different channels, particularly YouTube. The girl group got a total index of 7,276,683. Member Lisa ranked 10th.

Then, IU took the 4th seat, while Lee Chan Won secured the 5th.

Below is the complete list of the Top 30 Star Brand Reputation Rankings for September 2021.

1. BTS

2. Im Young Woong

3. BLACKPINK

4. IU

5. Lee Chan Won

6. Young Tak

7. Kim Seon Ho

8. Son Heung Min

9. Yoo Jae Suk

10. BLACKPINK Lisa

11. Kang Daniel

12. Red Velvet

13. Shin Min Ah

14. Ryu Hyun Jin

15. TWICE

16. Girls' Generation

17. Gong Yoo

18. Kim Yeon Koung

19. NCT

20. Red Velvet Joy

21. Girls' Generation Taeyeon

22. EXO

23. SEVENTEEN

24. Jung Dong Won

25. Lovelyz

26. Jang Min Ho

27. SHINee

28. Baek Jong Won

29. Apink

30. Ahn Hyo Seop

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In conclusion, a total of 16 K-pop acts are included in the brand reputation rankins for all stars for the month of September. Each of these artists continues to promote their comeback, albums, concerts, and other virtual activities.

Every month, the Korean Business Research Institute reveals the month’s brand reputation rankings in different categories: individual girl group members, individual boy group members, K-pop girl group popularity, K-pop boy group popularity, and all star brand reputations rankings.

Which K-Pop act do you think will be on the top 30 for October? Stay tuned to Kpopstarz for updates.

For more K-Pop news, keep your tabs open here at KpopStarz.

KpopStarz owns this article.
Annie Barmaine wrote this.