T-ARA Consecutively Tops Digital Chart, What is Their Secret?

T-ARA continues their great streak of success with "Lovey-Dovey" being selected as Korea's most downloaded single so far in the first half of 2012. This is following their last year's best-selling digital song of 2011, "Roly Poly."

"Lovey-Dovey" topped the most downloaded chart of Gaon with 3,338,408 downloads and it was the only song that surpassed 3million downloads in the first half of the year. It is very unusual for two songs to continuously secure the top spot of the best-selling digital song. It seems 'T-ARA code' is working and mid-year success is enough for T-ARA to secure their position as one of leading K-Pop girl groups.

According to Core Contents Media representative Kim Kwang Soo it seems their Korean style melody has helped the group. He continued, "It seems that our effort to make music that can be enjoyed by not only teenagers but entire different age groups have proven to be effective. We put the emphasis on Korean style melody that will catch the attention of both young and old."

T-ARA's music trend is combining Korean melodies with different arrangements. He stated, "T-ARA leaves the melody of the song as is and prefers new arrangement of the song. T-ARA's 'Lovey-Dovey' adds the electronic sound and strong beat to the style of club music which is a factor that make this piece to be popular."

Composer Shinsadong Tiger who has collaborated with the group on "Roly Poly" and "Lovey-Dovey" cited the key success of the group on their harmonious teamwork. Shinsadong Tiger shared, "Management, marketing, artists, choreography, video, and among other things all worked in perfect harmony. In recent years, it's not enough to place on the top with just great sounding music. The team that worked together since "Bo Peep Bo Peep" all worked hard with their best condition to receive a good response, and allowed the group to continue with the same success."

He concluded, "It seems the group's no distinctive regionalism in their music did well. It seems T-ARA have charmed the audience without distinction in region, gender to the general public."

Core Contents Media


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