Deezer Is Coming To America; Promises Outstanding Audio Quality With 'Deezer Elite'

Music streaming service Deezer comes to the U.S with a promise of better audio quality than its competitors.

France-based Deezer reportedly has 16 million monthly users all over the world but has yet to penetrate the US market when it launches on September 15.

According Billboard magazine, the six-year-old music streaming service has received a backing of $130 million in 2012 but chose to set sails in different countries, excluding the US.

The music streaming service Deezer will reportedly be available in the US with a promise of better sound quality than its competitors, but customers would need a Sonos speaker system to enjoy its premium offering: the Deezer Elite. The market it is aiming to penetrate is not the younger bracket of mobile listeners but the more affluent, older home listeners.

Elite songs are reportedly lossless which helps them position their offering at $19.99 a month for unlimited streaming, and $9.99 for advertisement-free listening. The price is a bit steep when compared to its competitors but the company's CEO for North America Tyler Goldman maintains that the market they are targeting are more than willing to pay the price for the quality they are offering.

"We did a lot of research, and consumers were quite dissatisfied that over time they had moved backward in audio quality from vinyl to CDs to MP3s," says Goldman. "Yet these are the people who value music the most and spend the most money on music hardware. What they don't want is to go backwards."

"They like the idea of creating playlists to stream on demand, but they don't want to sacrifice quality," added Goldman.

According to The Next Web, Deezer also boasts of a "larger cataalog than Spotify, but it does have some gaps in its selection for US listeners."

Deezer comes in at second to Spotify in the music streaming service industry.

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Deezer Elite
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