Elle Macpherson Heidi Klum Rivalry Going Strong As `The Body’ Is Replaced at Bendon Group

Elle Macpherson Intimates is winding down. Elle "The Body" Macpherson is ending her partnership with Benson, the company Macpherson created the Elle Mcpherson Intimates lingerie line with in 1990. Elle wants to shift the Elle McPherson Intimates' focus to the U.S. market.  Stepping right into her high heel shoes is Macpherson's perennial rival. Heidi Klum.

In a statement, MacPherson, 50, said "I am very proud of the 'Elle Macpherson Intimates,' 'THE BODY' and 'Macpherson Men,' brands which I created and nurtured for the past 25 years and thank the Bendon Group, who has been supportive to the success of my brands. I am relocating to the U.S. with my family and I'm excited about energizing the further growth of the brands in the U.S. market."

Elle Mcpherson Intimates was created in Australia. The lingerie line is sold  by more than 150 U.S. retailers including JC Penney, Bloomingdales, Nordstrom, Shopbop, Journelle and Anthology. The products are sold by Selfridges, Lane Crawford, Myer, David Jones and Galeries Lafayette internationally.

News that Elle Macpherson ended her partnership with Benson was quickly followed by word that The Body lost the $150 million lingerie line to old rival Heidi Klum. Klum will now be the creative director for lingerie giant Bendon.

In a statement, Klum said "It wasn't me knocking at the door saying I want to take over. It was offered to me."

Speaking of Elle Macpherson, Germany-born beauty Heidi Kum said "You know, 25 years, that's quite an empire. That's quite an amazing business that Elle has created with Bendon. ... I feel like with all the social media that I have, with the campaigns that we do, I hope that people will hear that I took over and I hope that they're happy about it."

Speaking to Women's Wear Daily, Klum said "I have many companies that come to me, but I wanted to be with someone who was as big as them, as established as them, as successful as them." 

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world news
Elle Macpherson
Heidi Klum
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