Album Review: BEAST Follows Up The Success Of 'Good Luck' With The Powerful Release ‘Time' [AUDIO]

Cube Entertainment’s BEAST continues with refined sophistication through R&B ballads on their latest mini album “Time.” “Time” is a six track follow up to their “Good Luck” EP that was released in June 2014.

“Time” is a special release marking the fifth anniversary since BEAST made their debut. BEAST has been able to combat the so-called "five year K-Pop curse" through their dedicated fandom and the strong evolution of their musical style. The overall concept of “Time” is sensually soulful with tracks like “Close My Eyes” and “12:30” helping to stir listeners hearts.

“Time” benefits from the lyrical, composition, and production work of Good Life. Good Life is a production team consisting of Kim Te Ju and BEAST’s own Yong Junhyung. Good Life has been responsible for numerous popular BEAST songs in the past and is credited for five out of six songs on “Time.”

“Time” opens with the stirring lead promotional track “12:30.” On “12:30,” the members of BEAST equate a failing relationship to the fluctuation of time on a clock with lyrics like “Right now, we’re like the clock hands at 12:30.”

“12:30” is then followed by “Drive” which highlights both the rap skills of BEAST and the strength of the harmonization within the six member group. Jazzy instrumentals including the incorporation of saxophones help to set the breezy tone of “Drive.” Yong Junhyung is particularly masterful when it comes to incorporating rap within K-Pop songs in a way that does not sound contrived. This talent enables BEAST to stand apart from their contemporaries.

The theme of ill-fated and failed love continues with “It’s All Good,” the third track on “Time.” “It’s All Good” draws back on its incorporation of musical production to frame the vocals in BEAST, helping to make it one of the standout tracks on “Time.” “Close My Eyes” extends past individual vocals in BEAST, providing a gloriously well-rounded homage to ‘90s R&B.

BEAST returns to their signature dance sound on “Stay,” while the majority of the album is dedicated to ballads and down tempo tracks. “Stay” is pure, boy band goodness while avoiding heavy EDM production which had started to pervade K-Pop in early 2014. “Time” concludes with the track “So Hot.” BEAST’s Gikwang is credited for the production on “So Hot,” helping to reflect continued involvement from the members of the group in the creation process.

BEAST continues to develop into a stronger male group, with their releases in 2014 providing context to their overall musical growth.

Listen to the new album “Time” from BEAST HERE.

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BEAST
Cube Entertainment
time
12:30
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