The SM ART Exhibition ended successfully with 15,000 people just being foreigners.

On August 10-19, the SM ART Exhibition was held at the Coex in Seoul. This exhibit drew attention as it combined SM's premium contents and most advanced digital contents. SM Entertainment and global business collaborated together to present the world's first interactive entertainment exhibition.

In total, 30,000 people attended the exhibit with 50% of the attendees being international visitors proving SM's global brand power.

This exhibit featured a panorama screen which allowed the viewers to experience a 3D video of SM artists providing visitors to a close to real life experience of meeting the SM artists.

There was also a 13 m tree shaped screen that allowed the viewer to video chat with the artists and watch video shows. 

A viewer from the U.S. commented, "I was surprised with the hologram video because I really felt like I was next to SHINee." A viewer from Germany commented, "I have already been to the exhibit 2 times now."

The SM ART Exhibition will be making a world tour as a culture-platform starting next April beginning in Taiwan.