News / Headlines / Endorsement

WINNER Becomes The Latest YG Group To Model Adidas

By Nikole S. | November 23, 2014 11:29 PM EST

Close

In a recent upload to Harper's BAZAAR Korea's official YouTube channel, the five members of YG boy band WINNER are exuding more charisma than fans can handle!

As a special promotion, the WINNER members strapped themselves down in Adidas sports gear from head to toe.

The video showcases the members in unique different styles flaunting their charm and sharp eyes. Though the boys of WINNER are indeed displaying their sexy sides, there are moments in the short film when they are seen being playful with their fellow members. Their sweet smiles cut through the black and white filter leaving fans to swoon at the screen.

At one point the members are donning matching outfits but in different color giving each member and individual look, yet they come together as a matching unit. A few of the WINNER members even got comfortable during the shoot and started showcasing some of their dance moves for the camera.

Fans flooded the comments section with excited praise for the group's sleek style. "These boys aren't even rookies anymore, they're full out models, they've come such a long way since their first photoshoot," read one of the top rated YouTube comments. "They are luxuriously just chic WINNER," said another.

WINNER isn't the only YG Entertainment group to model Adidas. Girl group 2NE1 partnered up with the brand in 2012 and again in 2013 when the members participated in the All Originals Unite campaign along with legendary hip-hop artists Run DMC.

Aside from the collaboration with Adidas, WINNER has also secured endorsements with many other companies since their debut including Samsung Galaxy, Fanta, and Pizza Etang.

At the moment, WINNER is in a heated battle with K-Pop groups EXO and GOT7 in two categories for the 2014 MAMA Awards.

Tagged :  winner, YG Entertainment, adidas, kang seung yoon, Song Min Ho, Nam Tae Hyun, Kim Jin Woo, Lee Seung Hoon, pizza etang, MAMA 2014, 2014 MAMA

Featured

K-POP 08.14.19 | 11:59AM EDT

Fans Worry About IU's Health Condition After Seeing Photos On Instagram

Recently, the songstress uploaded a picture of her standing next to a tarp of herself, which is beside a food truck that was sent to her filming set. Uaena, IU's official fan club name, remarked that her collarbone is somewhat more pronounced than before and her face looked smaller. Also, in the latest photo of her together with Sulli that the latter uploaded through her official Instagram account, the fans noticed that she looked much skinnier than usual and so they expressed their concern over her condition.

08.14.19 | 10:47AM EDT

X1, ‘Produce X 101’ Project Group, Hits Billboard’s Social 50 and Emerging Artist Charts

Even before their official debut arrives, 11-member K-pop group X1 is already making ripples in the scene! According to Billboard’s weekly charts dated August 13, the project boy band -- with members coming from the Mnet survival show-cum-talent search Produce X 101 -- has taken the No. 6 spot on the music magazine’s Social 50 chart.

See Now: BTS: 41 Fun Facts You Must Know About The Most Successful Kpop Boy Band (Bangtan Sonyeondan)

Real Time Analytics