News / Headlines / Endorsement

WINNER Becomes The Latest YG Group To Model Adidas

By Nikole S. | November 23, 2014 11:29 PM EST


In a recent upload to Harper's BAZAAR Korea's official YouTube channel, the five members of YG boy band WINNER are exuding more charisma than fans can handle!

As a special promotion, the WINNER members strapped themselves down in Adidas sports gear from head to toe.

The video showcases the members in unique different styles flaunting their charm and sharp eyes. Though the boys of WINNER are indeed displaying their sexy sides, there are moments in the short film when they are seen being playful with their fellow members. Their sweet smiles cut through the black and white filter leaving fans to swoon at the screen.

At one point the members are donning matching outfits but in different color giving each member and individual look, yet they come together as a matching unit. A few of the WINNER members even got comfortable during the shoot and started showcasing some of their dance moves for the camera.

Fans flooded the comments section with excited praise for the group's sleek style. "These boys aren't even rookies anymore, they're full out models, they've come such a long way since their first photoshoot," read one of the top rated YouTube comments. "They are luxuriously just chic WINNER," said another.

WINNER isn't the only YG Entertainment group to model Adidas. Girl group 2NE1 partnered up with the brand in 2012 and again in 2013 when the members participated in the All Originals Unite campaign along with legendary hip-hop artists Run DMC.

Aside from the collaboration with Adidas, WINNER has also secured endorsements with many other companies since their debut including Samsung Galaxy, Fanta, and Pizza Etang.

At the moment, WINNER is in a heated battle with K-Pop groups EXO and GOT7 in two categories for the 2014 MAMA Awards.

Tagged :  winner, YG Entertainment, adidas, kang seung yoon, Song Min Ho, Nam Tae Hyun, Kim Jin Woo, Lee Seung Hoon, pizza etang, MAMA 2014, 2014 MAMA


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