The charismatic boys from B1A4 have been chosen as the new faces for FILA's "2015 Back to School" campaign.

FILA is one of the most renowned sportswear companies in the world, with products ranging from basketball gear to infant clothing. As the new brand ambassadors, B1A4 will be responsible for appealing to a young demographic ranging from teenagers to young adults in their 20s. Since B1a4 is known for their young, fresh image and fun music videos, they will likely embody playful personas for an original campaign.

It appears that B1A4's humorous approach to music is what set them apart and brought them to FILA's attention.

On December 2, a FILA representative revealed, "FILA will be coming together with B1A4 for the upcoming project as their bright, humorous, and sophisticated images match well with our campaign's purpose and direction. We are looking forward to B1A4's role in expressing FILA's transformed concept and images for the '2015 Back to School' campaign."

Other K-Pop artists who have been chosen as brand representatives for FILA include 2NE1, BEAST, and Infinite. The B1A4 members have been endorsement models for various other high-profile brands, including hat boutique Hat's On and cosmetics giant Tony Moly.

B1A4 will begin filming for the new FILA campaign in mid-December.

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