Korean Cosmetics Brands Get A Boost From Tourists

South Korea has always had a prosperous cosmetic industry but where does a large chunk of profit stem from?

At this point, many people whom have immersed them in Korean culture and lifestyles have surely heard about their booming cosmetic industry. From BB Cream to makeup to skin care and everything from head-to-toe, South Korea has something for everything.

Recently, KpopHerald reported which foreign consumers are dominating in terms of purchase for South Korean cosmetics. The largest group of foreign consumers stems from China having nine out of ten tourists spending nearly $45,000 in cosmetic purchases and VIP packages.

Many of the Chinese tourists that purchase the VIP packages can spend anywhere from $45,000 all the up to $2.7 million in luxury South Korean goods. A study conducted by South Korean Travel organization, Cosmojin Tour, found that 87% of Chinese tourists spend over $45,000 per trip.

A large reason for the many purchases of South Korean cosmetics is not only the quality but also the advertisement. Idols are known to endorse quite the number of cosmetics products. South Korean actors and actresses are also a popular trend among cosmetic ads. The most seen brands tend to be Etude House, Nature Republic, MISSHA, Tony Moly among hundreds more. It was also revealed by the Cosmojin Tour that Chinese tourists also consumer Korean household products as well as health supplements



Back in August 2014, news network CNN listed 'Innovative Cosmetics' as of the top 10 things South Korea does better than anywhere else among using credit cards, technology, blind dates, and many others.

Though celebrity advertisements are popular all over South Korea, Seoul harbors some of the most popular shopping districts for tourists. Located in the heart of Seoul is Myeongdong; a premier shopping location for any tourist looking for top cosmetics products and a great shopping district. Not only do Chinese tourists flock here, but varieties of tourists worldwide come to Myeongdong to get their hands on the cosmetic goods.

Read the full article here!

Tags
South Korea
China
cosmetics
Krystal
EXO
Yoo Jae Suk
Missha
etude house
Tony Moly
Nature Republic
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