Fashion Spotlight: pushBUTTON [Blog]

Korean fashion has been in the spotlight around the world for it’s amazing eye for style and innovation. Fashionistas around the world find inspiration from Korea’s street style, Korean magazines, and artists. In this series, we will introduce you to people working in Korea’s fashion industry.

Park Seung Gun is very quiet, quirky, and artistic. There aren’t many photos of hims because of his shy persona. His brand became his alter-ego where he could fully express himself. Korean fashion house pushButton came to exist in 2003, and in 2008 he expanded its brand to Europe and created an affordable sister brand called DRESSMONSTER. It wasn’t until 2010 that the brand was named one of the leaders in Korea’s fashion industry.

Park Seung Gun distinguished himself from other Korean designers by not only creating amazing garments, but also art pieces. His creative mind and artistic sensibility has led to amazing conceptual collections that are loved by netizens and Korean artists like Beenzino, Taemin, f(x), and CNBLUE.

Also on KultScene: Why ‘Yoo Heeyeol’s Sketchbook’ Works

pushBUTTON’s creations come from the designer’s fun and distorted creative mind. His keen eye for mixing colors, prints, and textiles sets him apart from the rest. He elaborates sophisticated pieces that have fun style lines, silhouettes, and experimental designs. He sometimes even creates social commentaries through his collections. Such was the case of his spring/summer 2012 collection that talked about how people see fame and where it can lead to, while still being in love with fame and desiring it. He used Amy Winehouse as his example, creating T-shirts that read "We Miss Amy".

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READ THE REST OF THIS ARTICLE AT KultScene.

Original content shared via KultScene.

All opinions expressed above are those of the writer and do not reflect the opinion of KpopStarz.

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