Singer IU showed off her beauty on set of a advertisement photoshoot.

IU is currently the model for shopping mall 11th Avenue and on their official Facebook page, the company posted photos of IU taken straight from cameras and without any touch-ups.

In the pictures, IU is pulling off many various fashion styles and seems to be posing very appropriately for every item that she's showing off. 

IU was seen wearing a cute yellow outfit, with a teddy bear in her arms, and pouting. In another picture, she put her hair down and seemd like a innocent woman, also showing off her feminine charms.

She was always monitoring her appearance between takes rather than taking breaks.

Recently, she made news for announcing that she wouldn't be taking the College Entrance Exam yet again this year.