Many automotive industries have been using celebrities as a way of marketing.

Automotive industries, including international industries, have been using celebrities to enhance their image.

On October 31, Honda Korea sent a Honda CR-Z to Wonder Girls Yeeun and gave her the opportunity to have a long term test drive for a Honda sports hybrid car.

Honda sent her a red CR-Z that seemed to match her image. Earlier in July, member Sun also received a white CR-Z.

Hyundai collaborated with SM Entertainment and released a PYL Younique album on October 16 that included 3 songs, one for each model (Veloster, i30,140).

In this collaborative album, BoA, Girls' Generation Jessica and other SM artists were featured.

Ssangyong chose girl group SISTAR to be their model for their Korando C in September. The commercial seemed like that of a music video and showed each of the members personalities.

Celebrity marketing is not only used with idol singers but also actors in dramas.

Car brand Infiniti was sponsored in the KBS drama "Innocence Man" and Ssangyong was sponsored in the KBS drama "My Daughter Seo Young."

Along with these are many other car brands that have been using celebrities, singers and actors, to promote and expand their companies.