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K-Pop Beyond The Charts: Experience The Dreamlike Electropop Of Azin's 'If You Want' From Her New EP 'Développé' [VIDEO]

By Jesse Lent | February 12, 2015 09:19 PM EST


K-Pop Beyond The Charts is a weekly review column highlighting Korea's modern day musical innovators who have yet to find mainstream success.

 A great electronic dance song is like a piece of classical music--when composed and executed right it will take you on a journey that can border on the transcendental.

Though most modern EDM producers and DJs err strongly on the side of crowd-pleasing good times, their music often gets traumatizingly bad, in a desperate attempt to please the herd. Fortunately, there is still an audience for electronic music that does more than just provide a soundtrack for Friday night hookups.

On Azin's single "If You Want" from her new EP "Développé," released on Tuesday, the South Korean singer harnesses the power of specific synth-pop innovations cherry-picked from throughout the history of the electropop genre.

Borrowing sounds from everyone from Brian Eno to Bjork, "If You Want" is a beautiful kaleidoscope of keyboard-driven bliss, with a whole that is undeniably stronger than the sum of its parts.

One part of this is the bold production, including a snare drum sound that is as gated as anything heard in popular music since Mutt Lange's last collaboration with Def Leppard. In the same way Prince will sometimes almost illogically make an extreme production choice that can either make or break the song, Azin is clearly willing to fall on her face here.

Instead, she delivers in a powerful, yet unassuming way.

Azin's vocals, a soft-spoken raging inferno very close sonically to the sound of French singer and actress Charlotte Gainsbourg, are beautifully simple.

She has a voice that draws you in and leaves you wanting.

Watch the music video for "If You Want," the first single from Azin's new EP "Développé," RIGHT HERE

Tagged :  Azin, K-Pop Beyond The Charts, If You Want


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