Starship Entertainment To Branch Into Chinese Market Through Strategic Partnership With Yuehua Entertainment

Starship Entertainment, who currently houses artists such as SISTAR, Boyfriend, Mad Clown and K.Will, will be partnering with Chinese entertainment company, YueHua, in order to expand artists to China and other Asian countries.

YueHua is also know to house former Super Junior member Hangeng as well as boy band UNIQ.

Starship and YueHua decided to create this strategic partnership so that they can work together to manage their artists in both Korea and China and help expand activities in various areas.

“With the help of YueHua, we hope to venture out into China and help artists in Korea spread into the global market,” read a statement from Starship Entertainment posted on OSEN on Tuesday.

YueHua also expressed their excitement in partnering with Starship as they hope this will be the bridge to connect the Korean-Chinese culture gap.

“We will combine the strong points of each agency and use it to expand and venture outside of Asia,” said YueHua CEO DooHwa posted in an article on OSEN on Tuesday.

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Starship Entertainment
China
YUEHUA Entertainment
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