Celcom Planet Unveils 11street - The Online Shopping Platform Which Goes Beyond

11street unveiled its online marketplace, www.11street.my, as latest-mall in Malaysia under a joint effort between SK Planet and Celcom Axiata. 11street was officially introduced and launched at NU Sentral Shopping Centre on April 24 witnessed by His Excellency Cho Byungjae, Ambassador of the Republic of Korea.

11street offers a wide selection of product categories such as Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books Services including e-vouchers.

Established in South Korea in 2008, 11street has grown and become one of the top global e-commerce marketplaces with 400,000 sellers serving over 30 million consumers worldwide. Turkey was the first overseas country they expanded under the name of 'n11' in 2013 and today has become No.1 online marketplace in Turkey. Another remarkable story of 11street, with the collaboration with XL Axiata, in 2014, 'elevenia' is introduced in Indonesia now serving more than 20 million visitors monthly and has ranked No 2 in Indonesia's online shopping market.

During the press conference, Chief Executive Officer, Hoseok Kim said that it is the company aspirations to offer a trustworthy and convenient online shopping platform for local consumers to shop for a great variety of quality products at competitive prices, not only local products but buyers can enjoy shopping from credible sellers worldwide.

11street Offers Price Competitive- Lowest Price Guarantee under 'Shocking Deals'

Kim further shares that not only offers a great variety of quality products and services, 11street also committed to offer products with very competitive prices. He also mentioned "Shocking Deals" with guaranteed lowest prices, with refund 110% price difference of the products if the consumer able to locate cheaper price.

According to Kim, "In order to show our commitment of price competitiveness to the Malaysian consumers, we decided to guarantee the lowest price for products sold under the "SHOCKING DEALS" section - which means if the customer can locate the same product selling at cheaper price in another online shopping sites, we will gladly refund the customer with the price difference of the product at 110%".

In the press conference session, Kim, has answered question regarding GST implementation and the effects. According to him, in Korea, there is also similar implementation is also applied only it called as Value Added Taxes, based on his past experienced, it has not affected the company to grow. Furthermore, he added that, e-commerce is a catalyst for the consumers to look forward to online shopping, whereby in the online markets provide price competitiveness rather than offline markets.

Dato' Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata pointed out that the impact of the GST contributed especially on the interest of the consumers toward online shopping and looking forward products at cheaper prices from online sites, such as 11street.

He also extend his hope of 11street in Malaysia to become a market leader in e-commerce online marketplace provider and also hope to work more closely in future. Not only that, he also highlighted that all Celcom products are available for the consumers to grab at 11street online marketplace websites.

Launching Ceremony - 11street Named Lee Min Ho and Emily Chan as Malaysia's Brand Ambassadors.

The launch event was celebrated wonderfully and tremendously with speeches by Chief Executive Officer, Hoseok Kim along with interactive video displays, performances, products showcases and lucky draw sessions. The support from the audiences and fans really made the event even more lively, they gathered and cheered, filled the NU Sentral Shopping Centre area in giving their best in supporting the event are astonishing effort to be proud of.

At the launch event, 11street introduced its official ambassadors, Lee Min Ho, a well-known South Korean actor from the popular series, "The Heirs" and Emily Chan, a local film actress, known for her role as "Mimi" in the film "Kaki Kitai".

Kim shared, "Lee Min Ho and Emily Chan were selected to be the faces of 11street as we believed that both of them represent our target audiences well. This is especially true as their fun, pleasant and approachable public appearance will make it much easier for our consumers to associate our brand with them."

Both personalities were present at the event to interact and engage with the audience and fans.

Lee Min Ho greeted the audiences with Malay greeting words and this had made the audiences and fans ecstatic. Lee is thankful to 11street for the opportunity in becoming one of their ambassadors, which gives him to opportunity to come visit Malaysia again and meet with his fans.

Additionally, he mentioned regarding his online shop habit, "I always have a busy schedule, so if I don't have time to shop, I prefer to go to 11street to shop online on my mobile. Thank you 11street for being available for me to shop online. Now that it is now in Malaysia, so you should enjoy 11street too."

He also added the reason why 11street is special to him, it is because there is nothing that can describe the 11street services and he love everything about it. Lee also encourage the audiences to use 11street, according to him only by experience of  using 11street, only then you know how worthy it is.

Lee, a hearthrob among the female fans, take some photos during the photo session and present the prizes to the contest winners and lucky draws winners.

11street in Malaysia is hosted by Celcom Planet Sdn Bhd ('Celcom Planet') which was established in November 2014. Celcom Planet is a joint venture between Celcom Axiata Berhad and a leading Korean e-commerce online marketplace provider, SK Planet Ltd. to launch its first online commerce service portal to the Malaysian market.

Kpopstarz would like to thank 11StreetMY for the media invite.

Writer: Nurul Shaida | Photo Credits: Nik Tim