South Korean media giant CJ E&M launched a new project that would support YouTube video creators and help the company expand its YouTube presence, reports KPopHerald.

As part of this new strategy, CJ E&M has rebranded its two-year-old Multi-Channel Network (MCN) into DIA TV, an acronym for Digital Influence & Artist TV.

DIA TV will focus on supporting content creators become popular around the world.

"With the launch of the new brand, DIA TV, we're going to exert all efforts to help each of the one-person content creators grow to be Asia's No. 1, setting this year as another starting year of the MCN business," Lee Deok Jae, head of the company's broadcasting and contents business in a media launch briefing over the weekend.

Currently, CJ E&M works with around 380 teams of content creators with a combined subscriber count of 22 million on YouTube, and the company seeks to grow their reach even more in the coming years through DIA TV.

CJ E&M is also looking to rapidly expand its content creator partners with a target of 2,000 teams by 2017, or roughly six times the current number.

Central to the company's success is being able to spread the reach its content creators, which is why the company is in talks with large video-file sharing services such as the Youku and Dailymotion to become platforms on which CJ E&M partner videos will be spread.

CJ E&M content creators will also be promoted through the company's global cable TV service Channel M, which is aired across Southeast Asia, according to the KPopHerald report.

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Mickey is a writer and digital content creator based in Manila. He is a co-founder of ZAVI App and editor of the small business blog IndieMickey.