A Disneyland actor dressed as Disney's White Rabbit is racist, according to the Black family.

Seeking the dismissal of the employee portraying the character and a public apology for their experience at the theme park, the family is calling on Disneyland to admit that the actor portraying the Disney rabbit at its San Diego location is racist.

The trouble began for the Black family on a trip to the San Diego Disneyland back in August. Jason Black, 6, was elated to meet his favorite "Alice in Wonderland" character in the flesh-the White Rabbit.

All Black wanted was a hug from the iconic character. His older brother Elijah wanted to hold the rabbit's hand.

But apparently the White Rabbit was "late for a very important date," snubbing both the boys and hurting their feelings in the process.

"I was going to hug him but he turned his back," Black told MyFoxPhoenix.com. "It made me feel sad because I wanted to really hug him."

As Elijah Black attempted to hold the rabbit's hand, the actor in the costume repeatedly swatted his hand away.

Moments later, the boy's father Jason Black Sr.-who assumed Disneyland had implemented a new policy forbidding children from touching the Disney characters-observed the White Rabbit kissing and taking photos with two white children.

"There were two other kids that came up and the rabbit showered them, hugged kissed them, posed with them, meanwhile that made my kids feel horrible," said Black Sr.

The family showed photos of the rabbit's racist antics to park officials, who offered the Blacks VIP passes-an offer the family turned down.

"They're not trying to get something they don't deserve," family lawyer Dan Gilleon told Fox5SanDiego.com. "In fact, all they've asked for is a little bit of recognition that this should not have happened."

After battling Disneyland for months, park administrators asked the family to sign a confidentiality agreement. They were offered $500 in return for their silence. The Blacks have refused that offer as well.

Disney representatives are claiming ignorance.

"We cannot comment on something that we are not aware of," the company said in a statement, adding, "We carefully review all guest claims."