The South Korean art scene has found itself a formidable ally in Big Bang frontman G-Dragon.
On Tuesday, a new art exhibition entitled "PEACEMINUSONE" featuring work the K-pop icon reportedly spent a year selecting, opened at the Seoul Museum of Art.
The art show, which features 200 works of art from 12 South Korean artists, including Michael Scoggins, Sophie Clements, James Clar, Universal Everything, Quayola, Fabien Verschaere, Society of Architecture, Kwon Oh Sang, Bang & Lee, Park Hyung Geun, Sohn Dong Hyun and Jin Gi Jong, will run at the museum until August 23, when it is expected to be taken on tour to Shanghai and Singapore, according to the Yonhap news service.
In a press conference Monday on the first floor of the Seoul Museum of Art, G-Dragon explained his motivations behind curating the show, both personally and for the public.
"I would like to use this opportunity to collaborate with artists in the realm of visual art to have an exhibition that crosses over to contemporary art from the genre of music," said the Big Bang rapper, according to the Korean news outlet Osen.
"I would like to be the bridge to introduce domestic artists to the public, who are unfamiliar with art or who find art unapproachable."
Though he was quick to deny being any kind of authority on the subject.
"I still don't know much about art, but I have this huge fantasy about beauty," G-Dragon said. "Fashion, women and music, pretty things make me happy. The exhibition is rooted in simple thoughts like these."
Kim Hong Hee, the director of the Seoul Museum of Art, discussed both the benefits and drawbacks of partnering with a star as famous as the Big Bang bandleader.
"We can expand the boundaries of contemporary art through G-Dragon," Kim said. "That makes this exhibition meaningful."
"The exhibition was made meaningful as G-Dragon helped us expand the boundaries of contemporary art. We expressed G-Dragon's musical philosophy through the language of visual art. We expect such approach to attract a lot of young and new audience."
Yet, as reported by the Korea Times, she was quick to mention the kind of pressure that comes with engaging with any pop star, particularly one with such a devoted following.
"The collaboration with G-Dragon was both an experiment and a burden [because of the pressure]," Kim said. "Such a challenge usually accompanies a risk, but no change can come without giving it a try."
The exhibition was not G-Dragon's first foray into the art world.
In 2013, the pop star held a weeklong exhibition at Seoul's Cais Gallery timed to coincide with the release of his second solo album "Coup D'Etat" and the kickoff of his world tour. The art show featured unrevealed photographs from his photo albums and album jackets, as well as outfits and props from his One Of A Kind World Tour.
But unlike that exhibition, the clear aim of which was to draw attention to G-Dragon's latest release, the rapper claims this project is his attempt to simply draw attention to what he feels is the best modern art coming out of his home country right now.
"If I can help someone remember an artist or one piece of artwork, then that is one big achievement," he said.