Never get in between a fandom and their awards.

The claws came out on Twitter on August 12, after fans of the K-pop girl group T-ara advanced to the final round of Billboard's 2015 Fan Army Face-Off. T-ara's fandom Queens beat out One Direction's fans, known as Directioners, in the voting, and the fans took to Twitter to belittle one another.

The hashtag #DirectionersFuneral trended on Twitter for several hours as Queens and Directioners slung insults at one another.

Originally used by Queens to celebrate their win, top tweets in the hashtag belittled Queens and the K-pop genre in general, calling it "kflop" as Directioners took over the trend and began to mock Queens for creating the trend.

Top tweets included allegations of Queens cheating and calling former One Direction member Zayn Malik a terrorist. Screenshots appeared to show alterations related to One Direction appearing on T-ara's Wikipedia page.

An erroneously used picture of Girls' Generation also circulated in the hashtag as Directioners celebrated hijacking the hashtag.

To counter, Queens accused Directioners of being racist towards T-ara and K-pop, and proving K-pop's popularity in comparison with One Direction.

Directioners previously accused Queens of cheating prior to the end of voting.

T-ara is the most popular female K-pop act in China and is popular throughout much of Asia even as the group has faced difficulties in South Korea. The group made a comeback with "So Crazy" on August 3.

By 7:30 AM EST on August 13, the hashtag had been included in over 896,000 tweets. 

One Direction is one of the world's most popular male acts. The group released "Drag Me Down" on August 4.

Voting in Billboard's 2015 Fan Army Face-Off will end on August 19.

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