Girls' Generation's Yoona has been appointed as the new exclusive model for the SPA brand H:Connect. The star is the face of the accessories and apparel brand's 2015 Fall/Winter collection.

H:Connect is slowly becoming a contemporary global label, with chains in China, Taiwan, Singapore and four other Asian countries. Yoona's campaign is another example of the brand capitalizing on her Hallyu influence and fame.

According to a representative from the brand, "Yoona, who is known for her feminine and innocent image, recently went through a shocking transformation for her period comeback, refining her charms into a cosmopolitan image."

The representative continued, "She has a lovely appeal and trendy nature and will be the perfect model to express the modernity of H:Connect."

As part of her promotional contract, Yoona will also appear in a variety of events and meet fans and customers. H:Connect has over 90 stores in South Korea alone, leading to a grand scale of promotional opportunities.

In other fashion news, Yoona tried fierce Versace looks and smokey makeup for the September issue of Grazia. The beauty also embraced her new blonde locks in a Cartier jewelry centered pictorial for High Cut Vol. 155.

---

About the Author: Elsa is the founder, head writer, and editor of KPopBreak.com. She's a coffee addict, K-pop enthusiast, fashion lover and one of the few remaining members of the Church of Kristianity.