The casual brand Union Bay released pictures of IU taken during their photo shoot for the upcoming season.

In the recently released photos, IU is making a cute V-sign at the camera while holding Union Bay's Instagram poster. She is wearing a boxy white shirt with simple black skinny jeans. In another photo, she is wearing a plaid shirt with a ribbon headband, showing a cute look.

"We will be showing real looks for the fall through IU so please be excited," said one representative of Union Bay.