2NE1's Dara Is Newest Face For Fashion Brand Penshoppe

What does Sandara Park (Dara) have in common with actress Cara Delevingne and television star Kendall Jenner?

All three count themselves as celebrity endorsers for fashion brand Penshoppe, with the 2NE1 singer being the latest to launch a campaign.

On August 27, Park confirmed her that she has shot an "Urban Rebels 2015" campaign for Penshoppe, a fashion house based in the Philippines with more than 300 stores locally and in international cities such as Dubai and Jakarta.

Dara uploaded a photo which shows her sporting dark red hair, fierce makeup and soft pink lips for an edgy glam look.

She also uploaded a video expressing her excitement modeling the brand's clothes.

A video posted by Sandara Park (@daraxxi) on Aug 26, 2015 at 10:53pm PDT

"Hey guys, it's me Sandara Park and guess what? I'm the newest member of Team Penshoppe," the famously bubbly idol said before exploding in claps and cheers.

"I had a great time shooting my first campaign and I love the clothes," Dara added.

Penshoppe welcomed Dara as their newest endorser on their official Instagram: "Say hello to the new Penshoppe girl! #DARAxPENSHOPPE."

Dara's Penshoppe campaign adds to her list of brand endorsements such as for beauty brands like Etude House and Clio. Ranking high on lists of the most beautiful K-Pop idols, Dara has been spending recent months focusing on her acting career with two web dramas, as well as shooting for several magazines such as Cosmopolitan and Vogue Girl.

What do you think of Dara's looks for Penshoppe?

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Mickey is a writer and digital content creator based in Manila. He is a co-founder of ZAVI App and editor of the small business blog IndieMickey. He has also been bitten by the K-pop fashion bug - follow him on Instagram @mickjami.

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2NE1
Dara
Sandara Park
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