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Kim Soo Hyun Appears At Korean Beauty Show In Hangzhou, China

By Mickey Jamias | September 04, 2015 09:34 AM EDT

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Hallyu star and singer Kim Soo Hyun attended the LG Household & Health Care's K-Beauty Show in China which was held in Hangzhou on September 3.

The My Love From Another Star actor represented the beauty and cosmetics brand The Face Shop for which he is the official endorser.

Based on photos from the event, Kim Soo Hyun met with fans at the middle of a stage set-up in the middle of Intime City, Hangzhou's biggest shopping mall complex, reports The Korea Herald.

It was further reported that K-Beauty Show in China is meant to boost beauty product sales among the increasingly wealthy Chinese consumers.

Kim Soo Hyun has become one of the most popular South Korean actors not only in his home country but also internationally, especially in China.

Last March, Kim Soo Hyun was voted as the most popular Korean star in China, according to the 2014 Korean Star Influencer Chart, in part because of the phenomenal popularity of his hit drama My Love From Another Star.

Meanwhile in South Korea, Kim Soo Hyun has been landing high-profile endorsements. Aside from The Face Shop, he has also signed on as the new face of airline Jeju Air, succeeding the likes of Big Bang and Lee Min Ho, which served as the airline's official faces in 2012 and 2013, respectively.

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Mickey is a writer and digital content creator based in Manila. He is a co-founder of ZAVI App and editor of the small business blog IndieMickey. He has also been bitten by the K-pop fashion bug - follow him on Instagram @mickjami.

Articles by Mickey Jamias

Mickey is a writer and digital content creator based in Manila. He is a co-founder of ZAVI App. He has also been bitten by the K-Pop fashion bug - follow him on Instagram @mickjami.

Tagged :  Kim Soo Hyun

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