Bang Yongguk of B.A.P teased fans with a 15 second clip on Instagram on March 26, 2015 of what was to eventually become a music video titled "AM 4:44," which was later released on April 3. This sudden announcement had a lot of fans in a sudden state of shock and excitement.

For those who may not be aware, B.A.P filed a lawsuit back in November of 2014 against their label TS Entertainment to nullify their contract due to unfair conditions and profit distribution. It's been an on going battle between the two parties; TS Entertainment refuting the claims made, stating that "there have been neither such maltreatments to the artists nor unfair clauses in the contract," basically brushing off any claims of them creating slave contracts for the members.

To be in this kind of industry, it's like the three wise monkeys: you see no evil, hear no evil, and speak no evil. No matter how many crazy things you see and encounter, as an artist under an agency, you just have to bite your tongue and act like nothing ever happened. It's a never-ending cycle, at least not until you're completely free from the company. And even then, there'll still be things that come around that'll try and haunt you. No one's going to protect you; you have to fend for yourself. To continue with the theme, Yongguk's face is never fully shown in the music video, rather we were just given his silhouette and quick glimpses of his profile. It's almost as if he's shielding himself with whatever it is that he has left to protect himself with.

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