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SM Entertainment Plans to Break Into Asian Market

By Jessica Hong | January 10, 2012 08:59 PM EST

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SM Entertainment, the most influential company in the K-Pop ‘hallyu’ movement, plans to boost the company’s value by not only producing albums, but also distributing throughout Asia. The label is planning to break through the Chinese market with new Chinese boy group EXO-M.

Even though the majority of SM’s overseas profit is from Japan, it plans to break free from the mold and will attempt to reach for success China with the new boy group.

In a recent interview with MK the SM Entertainment representative Kim Young Min spoke about the company’s strategy.

“I guess you can say that we have structured the market conditions so that now, we can create a music format to break into the Asian market,” he said. “Our goal this year is to launch into the Asian market, collaborating with corporations in China and Japan. We are keeping all of our options open, and reviewing them carefully.”

“Compared to America and Europe, Asia is still the best market to yield the most efficient results. The US market is still a bit risky, and if it was a market that yielded the best results compared to what we invested, we would have jumped into it without thinking twice,” Kim said.

SM Entertainment doesn’t plan to stop promoting in US or Europe. K-Pop is gaining popularity in both places. The company plans to reach out to the American and European market, as 20 percent of the company’s Facebook visitors live beyond South Korea.

Tagged :  SM Entertainment, hallyu, EXO-M

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