M&M's 'X-Men: Apocalypse' Partnership Confirmed , First Official Synopsis Revealed

M&M's X-Men Apocalypse is a new chocolate plunge.

M&M's is the candy snack that has undergon a lot of different transformations over the years. The animated mascots of the delicious candy brand are in for a new makeover as Mars Chocolate has agreed to a cross-promotional sponsorship with 20th Century Fox.

According to IGN, The M&M's "X-Men: Apocalypse" collaboration is all in an effort to help in marketing the movie.

Apart from including retail displays, special packaging, commercials and social media posts featuring the M&M's characters upgraded X-Men style, the first “X-Men” Apocalypse synopsis was revealed via press release. This is the first time fans will be able to know more about the movie since 20th Century Fox has been keeping a lot of details heavily under wraps.

While a synopsis has been released, fans will be comforted to know that there are no spoliers of any kind mentioned in the press release.

The synopsis, as reported on Independent, reads: “Since the dawn of civilisation, he was worshiped as a god. Apocalypse, the first and most powerful mutant from Marvel’s X-Men universe, amassed the powers of many other mutants, becoming immortal and invincible.

“Upon awakening after thousands of years, he is disillusioned with the world as he finds it and recruits a team of powerful mutants, including a disheartened Magneto (Michael Fassbender), to cleanse mankind and create a new world order, over which he will reign.

“As the fate of the Earth hangs in the balance, Raven (Jennifer Lawrence) with the help of Professor X (James McAvoy) must lead a team of young X-Men to stop their greatest nemesis and save mankind from complete destruction.”

M&M's “X-Men: Apocalypse” merchandise will be made available in the months leading up to the movies release date.

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X-Men
X-Men Apocalypse
M&M's
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